In this layout, I focused more on how I could arrange the writing part differently as well as trying to add some photos in the recipe even though they might not have anything to do with the recipe at all.

In the last series of photos, the rhythm or the photo of the recipe’s process was missing so in this series, I took photos of the process as well so the whole series doesn’t look like a product photo but are rather photos for a recipe book.

In the essay, Always Be Optimizing by Jia Tolentino, she wrote about how the world has pressured women into being the perfect version of themselves everyday — to optimise her personal brand of the ideal woman.

“… the ideal woman has been whatever she wants to be as long as…

Thitapha Tongjitakasem

A Communication Design student based in Thailand

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